A tribute to a life well lived
Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman’s iconic brand mascot – the Onida Devil
by Rajeev Karwal
Updated: Apr 2, 2020 1:28 PM
It’s been more than 23 years when I last met you. It has been more than 36 years when we first met. When I take your name ... More
01 Apr,2020
For 38 years, Goutam Rakshit ran Advertising Avenues before turning a full-time consultant and strategic advisor to SMEs, start-ups and all those daring to be different. Advertising Avenues was one of the hottest agencies in India and was indeed the envy of every asperson from when it started its journey in 1982. After an MBA from Jamnalal Bajaj ... More
Univbrands’ Sumit Roy remembers Goutam Rakshit and what made him brandparent extraordinaire.
by Sumit Roy
Those of us who grew up in the 80’s and the 90’s in Advertising would know what an extraordinary man Goutam Rakshit was. Agency head, thought leader, insight miner, champion of the underdog – all these descriptors would be right.
But I remember him ... More
02 Apr, 2020 – 08:21 AM IST | By indiantelevision.com Team
MUMBAI: Who can forget the devil slithering around in his green cape and his malicious smirk in TVCs and ads to hawk Onida – a TV brand – in the eighties and nineties? And of course, the memorable catchline: “Neighbour’s envy Owner’s pride.” It was a tack not many ... More
He co-founded Advertising Avenues, which was associated with path-breaking campaigns in the 1980s and 1990s…
The advertising industry mourns the demise of veteran adman Goutam Rakshit, who passed away on March 31.
Pradeep Guha, managing director, 9X Media, said, “Goutam was the quintessential Bengali bhadralok and bhalo manush (good ... More
Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March
Updated: Apr 2, 2020 9:18 AM
Goutam Rakshit belonged to the first generation of Indian advertising industry founders – who quit large mainstream agencies to set up their own creative ... More
Giraj Sharma | Updated on April 02, 2020 Published on April 02, 2020
The biggest tribute to Onida’s Devil campaign came from the great Alyque Padamsee when he openly confessed that this was one campaign he wished he had done
The biggest tribute to Onida’s Devil campaign came from the great Alyque Padamsee when he openly confessed that this was one campaign he ... More
By : Aswathy T OApr 1, 2020 15:42 IST
How can someone forget the iconic ONIDA Devil and the company’s epic tagline “Neighbour’s Envy. Owner’s Pride!” Probably never before in the history of advertising came such an ad campaign with a classic devil ... More
By: Express Web Desk | New Delhi | Updated: April 1, 2020 9:33:53 pm
Goutam Rakshit, an alumnus of ... More
Flying across Asia, daring Sars, and home-gown naysayers and finally in 2003, with Goutam as the Chairman of AFAA, India saw what is still called the finest AdAsia ever…
Many people with long memories remember Goutam Rakshit the professional. His Agency, Advertising Avenues. His ... More