A tribute to a life well lived
Guest Column: Rajeev Karwal, Founder Chairman of Milagrow Robots, writes about knowing Goutam Rakshit and the adman’s iconic brand mascot – the Onida Devil
by Rajeev Karwal
Updated: Apr 2, 2020 1:28 PM
It’s been more than 23 years when I last met you. It has been more than 36 years when we first met. When I take your name ... More
Goutam was the quintessential Bengali bhadralok and bhalo manush (good human being), overflowing with joie de vivre. I have known Goutam from the early ‘80s since his days at Clarion. Although we began by sitting on opposite sides of the table, over the years our business relationship quickly metamorphosed into a personal one and became ever more enduring over the ... More
My relationship with Gautam was quite different from the one most in this group have had – I met him as a six month old trainee who had just moved from writing industrial leaflets in Bangalore to big, bad Bombay. And Gautam was the very senior manager of Clarion Bombay who was one of the people who interviewed me – ... More
What can I say, I have lost my longest lasting professional friend since my Cadbury days in 1975. That makes it 45 years ago. We must all thank Jaideep for giving us an opportunity to meet Gautam earlier this month at his son’s wedding where he was his cheerful best And chided me for having two parties at my house ... More
Goutam Rakshit founder of the famous advertising agency “Advertising Avenues” passed away peacefully at his residence on March 31, 2020.
Rakshit and his Agency created several path-breaking campaigns for their clients, famous among them being “Onida Devil”, VIP Frenchie, TNT Skypak, Skybags, Metro Footwear, to name a few.
An industry veteran, Rakshit had three terms as President of the Advertising Agencies ... More
It’s a sad day to lose one of the gentle giants of Indian Advertising. His sense of humour was something special, as Ramesh Narayan would always remember! We will all miss him. May he continue to spread cheer and happiness in his peaceful resting place. Nina joins me to express our sincere condolences to Vidita, Partho and other members of ... More
Floodgates of memories have opened up for me. Still not able to reconcile to the fact that Goutam is not around us anymore. Spoke to Vidita this morning and was short of words. Really did not know what to say.
From almost the beginning of my advertising career it has been a long memorable 35+ years association with Goutam. I ... More
