To his clients, Goutam was much more than an advertising man: Lloyd Mathias [exchange4media]

Guest Column: Lloyd Mathias, Business Strategist & former Asia-Pacific Marketing Head of HP Inc, writes a fitting tribute to adman Goutam Rakshit, who passed away on March

e4m

by Lloyd Mathias

Updated: Apr 2, 2020 9:18 AM

Goutam Rakshit belonged to the first generation of Indian advertising industry founders – who quit large mainstream agencies to set up their own creative ...    More

Goutam Rakshit, the ‘Onida Devil’ creator, is no more [Hindu Business Line]

Giraj Sharma  | Updated on April 02, 2020  Published on April 02, 2020

The biggest tribute to Onida’s Devil campaign came from the great Alyque Padamsee when he openly confessed that this was one campaign he wished he had done

The biggest tribute to Onida’s Devil campaign came from the great Alyque Padamsee when he openly confessed that this was one campaign he ...    More

Who is Goutam Rakshit, the unheralded stalwart of Indian advertising who passed away? [International Business Times]

According to Goutam, Indian entrepreneurs and Indian companies have enormous potential to grow their businesses, even more, today.

By : Aswathy T OApr 1, 2020 15:42 IST

How can someone forget the iconic ONIDA Devil and the company’s epic tagline “Neighbour’s Envy. Owner’s Pride!” Probably never before in the history of advertising came such an ad campaign with a classic devil ...    More

Advertising Avenues founder and managing director Goutam Rakshit is no more – afaqs!

By afaqs! news bureauPublished: 1 Apr 2020, 1:00 PM ISTADVERTISING

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The veteran in the advertising industry was not suffering from any illness.

Founder and managing director of Advertising Avenues, Goutam Rakshit passed away last night at his residence in Mumbai. The veteran in the advertising industry was not suffering from any illness, informs his close ones.

He started ...    More

Adman Goutam Rakshit, the brains behind Onida’s Devil and other iconic campaigns, no more

Adman Goutam Rakshit, the brains behind Onida’s Devil and other iconic campaigns, no more – Free Press Journal

By FPJ Web Desk

Gautam Rakshit

Gautam RakshitTwitter

Goutam Rakshit, the founder and manager of Advertising Avenues passed away on March 31, exchange4media reported Wednesday.

He was the brains behind some of the most iconic ads from the 80s and the 90s for brands ...    More